I love this article by Watkins.
The importance of words/thoughts and the objective or subjective use of them is hugely important.

As we live, we continue to face incomprehensible phenomena, followed by an endless variety of ideas. For this reason, good thinking becomes reliant upon a clear distinction between subjective / objective thinking. Objective thinkers tend to regard this knowledge as self evident - as obvious as Aristotle’s premise “A is A”. We fail to realize the influence of subjectivism, relativism and Sophism.

The reasons why most people don’t see the ethical / unethical similarity between “government run health care” and “government run mortgage bailouts” is the same reason most people have difficulty with the difference between the words ‘free’ and ‘fair‘. It seems unbelievably simple (to objective thinkers) only because we tend to underestimate the intellectually destructive influence of subjectivism, relativism and sophism. More on this is being developed at:http://libertyship.blogspot.com/p/sail-plan.html