From the article “Striving for Individualism” in today’s San Francisco Examiner:
Facing New York has had plenty of opportunities to make more money. While music-industry people have offered lucrative deals in exchange for control over their work, the band members passed, wanting to remain true to themselves.
Howard Roark, a character in Ayn Randâ??s â??The Fountainheadâ? (an inspiration for the groupâ??s name) dealt with a similar struggle. Members of the group shared and admired Roarkâ??s control of creative decisions even at the expense of money, says guitarist, keyboardist and lead singer Eric Frederic.
From the band’s MySpace page:
Facing New York is a psychadelic rhythm & blues band from the year 2020. 2 guitars + 2 basses + 2 drum sets + 2 Fender Rhodes + 2 Roland Junos + 4 close friends = a band obsessed with â??nextâ? and hopelessly devoted to the black music and prog rock from the early 1970s.